Negotiating and structuring relationships between brands, talent and organizations.
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The business
of sports
moves fast.
Your counsel
should too.
Strategic legal counsel for athletes, creators, brands, agencies and businesses navigating deals across sports, entertainment, media and technology.
Golden State Sports Lawyer
More than
sports law.
Golden State Sports Lawyer advises clients at the intersection of business, intellectual property, media, technology and the evolving sports economy.
Sports01
Entertainment02
Media03
Intellectual Property04
AI & Technology05
The practice
Counsel where business, talent, rights and technology meet.
Commercial agreements involving athletes, creators and emerging talent businesses.
Content, production, distribution and media-rights transactions.
Licensing, trademarks, commercial rights and brand strategy.
Commercial technology agreements, AI-related rights and digital-business issues.
Ongoing strategic legal support for growing businesses.
Where we work
Athletes
Sponsorships, NIL, licensing, commercial ventures and business strategy.
Brands
Partnership architecture, rights strategy and commercial execution.
Agencies
Deal support for the teams behind talent and brands.
Media Companies
Production, licensing, distribution and commercial agreements.
Creators
Ownership, licensing and business structures built to scale.
Sports Businesses
Outside counsel for companies moving at the speed of sport.
Technology Companies
Agreements for platforms, AI, data and digital products.
Entertainment Companies
Rights-driven counsel across content, talent and distribution.
Recognition · Fictional demo distinctions
Top Sports & Entertainment Attorney ✦California Business Law Recognition ✦Entertainment Industry Legal Excellence ✦Peer-Rated Commercial Counsel ✦Sports Business Leadership Recognition ✦Top Sports & Entertainment Attorney ✦California Business Law Recognition ✦Entertainment Industry Legal Excellence ✦Peer-Rated Commercial Counsel ✦Sports Business Leadership Recognition ✦
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Daniel Mercer · Founder & Managing Attorney
Counsel for the business behind the game.
Daniel Mercer advises athletes, creators, brands and companies on transactions at the intersection of sports, entertainment, media and technology.
12+Years
Transactional practice
CaliforniaLos Angeles
Orange County
Sacramento
Sports BusinessCommercial & strategic counsel
TechnologyAI, digital media & licensing
“The best legal strategy starts with understanding the business objective.”
— Daniel Mercer
Perspective
Ideas shaping
the industry.
Analysis on the business and law shaping sports, media and technology.
Sports Business · August 12, 2026
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Athlete-Owned Media Is Changing the Sports Business
AI & Technology · August 05, 2026
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AI Licensing Is Becoming a Sports Deal Issue
Media · July 28, 2026
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Streaming Is Reshaping Media Rights
Weekly perspective
The
Sports Lawyer
Brief
A weekly briefing on sports, business, entertainment, media and technology—for people working across the modern sports economy.
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The podcast
The business
of sports law
Conversations about the deals shaping sports, media and technology.
Featured episode · 024
Who controls the future of sports distribution?
A discussion on streaming, media rights, audience ownership and the changing economics of sports content.
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Let's talk
about the deal.
Whether you’re negotiating a partnership, building a media business, licensing intellectual property or navigating a new technology agreement, start with a conversation.
Start a conversation ↗
Los Angeles · Orange County · Sacramento